Camelia Modular Sofa

Camelia Modular Sofa: the customisable alternative to the Camaleonda

You've probably already spotted it on social media, in an interior design magazine, or in a designer's portfolio: the Camelia modular sofa has become a reference point in contemporary designer sofas. Inspired by the legendary Camaleonda, designed by Mario Bellini for B&B Italia in 1970, the Camelia reinterprets this iconic 70s silhouette with a modular build, generous tufting, and a price point built to make it accessible without cutting corners on quality.

Camelia vs Camaleonda: what's the difference?

The original Camaleonda is a collector's piece from B&B Italia, priced for a premium market. Diiiz's Camelia borrows the design language that made the original famous — rounded, generous seats, deep tufting, a cable-and-hook modular system — while staying affordable and customisable module by module. Here's how the Camelia compares to its inspiration and to a classic corner sofa:

A modular system built to grow with you

Thanks to its visible cable-and-hook system, every Camelia module can be unclipped and repositioned: a right armrest becomes a left one, a seat turns into a pouf, and what was once a corner module can anchor a completely new layout. That's what sets a true modular sofa apart from a corner sofa with a fixed shape: start with a 2-seater sofa for a studio flat, then grow it over the years into a 3-seater or a corner configuration, without ever replacing the whole piece.

Comfort: how good is the Camelia's foam, really?

The Camelia combines two foam densities: a high-resilience 40 kg/m³ base for lasting support, topped with a softer 28 kg/m³ layer for a plush, welcoming seat. This two-layer filling avoids the two usual pitfalls of budget modular sofas — premature sagging and excessive firmness. The result holds its shape after years of daily use while staying comfortable enough for a cosy movie night or a crowded get-together.

Which fabric should you choose for a Camelia sofa?

• Velvet: rich and timeless, for a vintage-inspired look.
• Boucle wool: soft, textured, and on-trend for a Scandinavian feel.
• Silicone leather: waterproof, stain-resistant, and surprisingly soft — ideal for families with kids or high-traffic rooms.

With more than 100 fabric colours available and the option to mix materials across modules, the Camelia works with a minimalist interior just as well as a bold, statement-making one. Free fabric swatches are available directly on each product page to test the look and feel at home before buying.

A sofa that grows with you — and your budget

Unlike a fixed sofa that needs replacing entirely once your space or needs change, the Camelia reconfigures. Start with a 2-seater and a pouf, then add modules over time until you reach a full modular corner sofa. Launched in 2020, the Camelia is now a bestseller in more than 25 countries and a go-to pick for interior designers precisely because of this budget flexibility.

Frequently asked questions about the Camelia modular sofa

What's the difference between the Camelia and the Camaleonda sofa?

The Camaleonda is the original design by Mario Bellini for B&B Italia, released in 1970 as a high-end collector's piece. The Camelia takes clear inspiration from its lines and modular system, but at a more accessible price and with a wider range of customisation (100+ fabric colours, 3 material options).

Is the Camelia sofa actually modular?

Yes: it's made up of 6 independent modules (seats, armrests, corners, poufs) that clip and unclip via a cable-and-hook system. That means you can go from a 2-seater to a 3-seater, or to a corner layout, without buying a new sofa.

How much does a Camelia modular sofa cost?

Modules are sold separately: a footstool starts around €349, a centre module around €699, and a complete 2-seater sofa around €1,389. The final budget depends on the configuration you choose, so you can start small and expand gradually.

Does the Camelia work in a small flat?

Yes. Its modular logic lets you build a compact 2-seater with a footstool for a studio or small living room, then add modules whenever you have more space.

How do you clean and maintain a Camelia sofa?

Care depends on the fabric: silicone leather simply wipes clean with a damp cloth, while velvet and boucle wool need regular dusting and cleaning products suited to their specific fibre.

What's the difference between a modular sofa and a classic corner sofa?

A classic corner sofa has a fixed layout set at the time of purchase. A modular sofa like the Camelia lets you rearrange the modules at will and reshape the sofa over time, with no need to buy a whole new one.

Design your own Camelia

Use the free 3D configurator to design your Camelia in real time, or browse ready-made 2-seater, 3-seater, or corner configurations. To browse every sofa model available at Diiiz, head over to the sofas page.